The company is a leading premier express florist based in Singapore, offering a wide range of floral services for various occasions including birthdays, anniversaries, condolences, grand openings, and more. It provides both online and offline florists services with a beautifully designed and successful website based off the shopify platform. It prides itself on fast delivery, quality fresh flowers and luxury-brands used flower arrangements. With a physical store next to Tanjong Pagar MRT, the florist facilitates both self-pick-up and express delivery services. The business has garnered positive reviews for its service quality and beautiful flower arrangements, making it a beloved choice for customers seeking floral gifts and decorations in Singapore.
The business is currently owned and managed by an investment banker and his family and has decided to exit the business due to work commitments. It is restructured to allow scalability and expansions to consolidate the florist business in Singapore.
The name of the business would only be disclosed after a quick chat with the sellers.
Business Operation
Fridges, workstations, basic inventories, computers, desks, etc.
Facilities
The business currently competes in the online and offline florist space. The florist market is highly fragmented with the market leader being Far East Flora, which leads an integrated business doing wholesale flowers as well as a last-mile delivery solution. We compete in the last-mile delivery florist segment together with other leading market players specializing in the online channel. The florist space on the offline channels is highly fragmented with little online presence in Singapore.
Competition
By building up capabilities in the online space, our company is well positioned to take the next step to consolidate physical florists into the platform as one of Singapore's leading florist marketplace.
Expansion Potential
Support and training will be provided on the operations, customer support guidelines, online website adjustments, finance and strategy.
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